Brett Favre and the hype machine

Speaking of the culture of celebrity and media saturation, an ironic aspect of the ridiculous levels of worshipful coverage that Brett Favre has gotten over the years is that it has made it eas(ier) to overlook that he's in the midst of one of the most amazing seasons in NFL history. His 24 TD passes, three interceptions, 69% completion percentage, and 270 yards per game passing add up to by far the highest quarterback rating of his career, and one of the highest in history. He's doing this at the age of 40, and today he tied Jim Marshall's record for consecutive NFL starts by a non-kicker (282).

Another aspect of this story I like is that last August all the football insider types were certain that Favre's flirtation with the Vikings would be, if consummated with a contract, harmful to team chemistry and other similarly mysterious alembics, and that indeed the whole soap opera of his second un-retirement was going to harm his "legacy."